{"id":13081,"date":"2025-10-23T22:45:13","date_gmt":"2025-10-23T22:45:13","guid":{"rendered":"http:\/\/kick-start.us\/?post_type=job_listing&#038;p=13081"},"modified":"2025-10-23T22:45:13","modified_gmt":"2025-10-23T22:45:13","slug":"california-398-marketing-lead","status":"publish","type":"job_listing","link":"https:\/\/kick-start.us\/ko\/vaga\/california-398-marketing-lead\/","title":{"rendered":"Marketing Lead"},"content":{"rendered":"<p>\uc804\uccb4 \uc9c1\ubb34 \uc124\uba85<br \/>About Krea<\/p>\n<p>At Krea, we\u2019re dedicated to making AI intuitive and controllable for creatives. Our mission is to build tools that empower human creativity, not replace it. We believe AI is a new medium that lets us express ourselves across text, images, video, sound, and 3D\u2014and we\u2019re building better, smarter, more controllable tools to harness it.<\/p>\n<p>We\u2019re backed by Bain Capital Ventures, a16z, Abstract Ventures, Pebblebed and others. If you\u2019re passionate about pushing the boundaries of AI and enabling human creativity, we\u2019d love to hear from you.<\/p>\n<p>The role<\/p>\n<p>We\u2019re looking for a zero-to-one\u00a0Marketing Lead (Growth &amp; Strategy)\u00a0who will define audiences, nail distribution, and turn experiments into durable growth systems. You\u2019ll own segmentation, positioning, lifecycle, and analytics; you\u2019ll\u00a0collaborate with designers\/creatives\u00a0on assets and campaigns, but your core value is\u00a0marketing strategy and results.<\/p>\n<p>What you\u2019ll do<\/p>\n<p>Growth &amp; Acquisition<\/p>\n<ul>\n<li>Design and run experiments across owned\/earned\/paid channels to drive sign-ups, activation, and retention.<\/li>\n<li>Build compounding loops (referrals, creator showcases, templates, UGC) and scale what works with clear CAC\/LTV guardrails.<\/li>\n<li>Test channel-market fit (X\/TikTok\/YouTube, newsletters, communities, search) and prioritize by impact.<\/li>\n<\/ul>\n<p>Product Marketing &amp; Segmentation<\/p>\n<ul>\n<li>Define target segments (creators, studios\/agencies, brand marketers) and map pains messaging offers.<\/li>\n<li>Ship segment-specific landing pages, narratives, and launch checklists with crisp positioning.<\/li>\n<li>Harvest proof: customer stories, benchmarks, before\/after reels.<\/li>\n<\/ul>\n<p>Lifecycle &amp; CRM<\/p>\n<ul>\n<li>Own onboarding, education, win-back, and reactivation via email\/in-product comms.<\/li>\n<li>Stand up lead capture, scoring, routing, and feedback loops from support\/community into product.<\/li>\n<\/ul>\n<p>Distribution &amp; Partnerships (Creators\/Communities)<\/p>\n<ul>\n<li>Recruit and manage creators\/studios for co-created content, tutorials, and live sessions.<\/li>\n<li>Spin up and moderate community hubs (Discord\/Reddit\/Forum) with rituals and programming.<\/li>\n<li>Coordinate selective partner launches and integrations that unlock new audiences.<\/li>\n<\/ul>\n<p>Website, SEO &amp; Conversion<\/p>\n<ul>\n<li>Own krea.ai performance: rapid A\/B tests on headlines, social proof, and conversion.<\/li>\n<li>Ship pragmatic SEO (topic clusters tied to product intents, technical hygiene, link outreach).<\/li>\n<li>Publish pillar content (guides, playbooks, templates) that compounds traffic and captures demand.\u00a0<\/li>\n<\/ul>\n<p>Analytics &amp; Experimentation<\/p>\n<ul>\n<li>Define the growth dashboard (traffic signup activation retention revenue) and report weekly.<\/li>\n<li>Set up attribution, event taxonomy, and cohorts; run disciplined A\/B tests with decision rules.<\/li>\n<li>Size opportunities, forecast impact, and communicate trade-offs.\u00a0<\/li>\n<\/ul>\n<p>PR\/Comms &amp; Events<\/p>\n<ul>\n<li>Manage announcements with press and creators; prep assets and talking points.<\/li>\n<li>Host targeted workshops and selective conference presence; track ROI.<\/li>\n<\/ul>\n<p>Brand Strategy &amp; Creative Collaboration\u00a0(not a brand designer role)<\/p>\n<ul>\n<li>Maintain messaging architecture, brand guidelines, and review cadence.<\/li>\n<li>Write creative briefs; coordinate with in-house\/contract creatives for asset production.<\/li>\n<li>Ensure brand consistency across product, web, and social without owning hands-on design.<\/li>\n<\/ul>\n<p>If you see a marketing or distribution gap at Krea, you\u2019ll own it, fix it, and make it durable.<\/p>\n<p>Example Tacit Skills We\u2019re Looking For<\/p>\n<ul>\n<li>High agency &amp; ownership: You find leverage, design an experiment, ship v1 fast, and report results crisply.<\/li>\n<li>Full-funnel thinking: You move seamlessly from awareness to activation, retention, and referral.<\/li>\n<li>Distribution instinct: You understand channels, creators, communities\u2014and how ideas spread.<\/li>\n<li>Quant chops: Comfortable with dashboards, cohorts, spreadsheets; you size impact and spot anomalies.<\/li>\n<li>Creative collaboration: You write great briefs and give actionable feedback; you don\u2019t need to design.<\/li>\n<li>Tool fluency: GA4\/Mixpanel (or similar), email\/CRM, landing-page tooling; bonus for Figma familiarity.<\/li>\n<li>Bias to action: Prefer small, fast tests over long decks; automate the repeatable parts.<\/li>\n<\/ul>\n<p>We\u2019re optimizing for output and judgment, not years of experience.<\/p>\n<p>Example Ideal Candidate<\/p>\n<ul>\n<li>You\u2019ve been the first\/only marketer (or played the role) at a small, fast startup\u2014shipping growth experiments and PMM deliverables yourself.<\/li>\n<li>Or, you\u2019re a high-agency early-career builder (1\u20134 years) from growth\/content\/PMM who wants to own the full stack.<\/li>\n<li>Or, you\u2019ve led zero-to-one programs in a studio, lab, or student org\u2014launching products\/events, driving sign-ups, and proving it with data.<\/li>\n<\/ul>\n<p>Our culture<\/p>\n<p>We work full-time and in-person at our waterfront office in San Francisco.<\/p>\n<p>We care about creativity: our team includes musicians, designers, visual artists, and engineers.<\/p>\n<p>What we offer<\/p>\n<p>Openness to sponsoring international candidates (e.g., STEM OPT, OPT, H-1B, O-1, E-3).<\/p>\n<p>Work alongside a world-class team building the future of AI creative tooling.<\/p>\n<p>Significant scope and company-wide impact.<\/p>\n<p>Competitive compensation (75th percentile of market) with meaningful equity.<\/p>","protected":false},"author":10,"featured_media":0,"template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_promoted":"","_job_location":"California","_application":"https:\/\/www.indeed.com\/viewjob?jk=0e6c791452a1ce1e&tk=1j8942465g8v88bd&from=serp&vjs=3","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":"","_joinchat":[]},"job-types":[398],"class_list":{"0":"post-13081","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"pmpro-has-access","7":"job-type-h1-b"},"_links":{"self":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/job-listings\/13081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/users\/10"}],"wp:attachment":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/media?parent=13081"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/job-types?post=13081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}