We are looking for a campaign-focused ABM marketer to orchestrate cohesive marketing initiatives across our various lines of business and market segments. In this role, you’ll focus on creating personalized marketing strategies that enable successful land and expand motions within our highest-value accounts. You’ll be responsible for creating unified narratives that resonate across enterprise and startup segments, working with sales and solutions marketing to ensure ABM programs directly support pipeline goals and account prioritization strategies. The ideal candidate has a proven track record in executing effective ABM programs with demonstrated success in account penetration and expansion. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.<\/p>\n
Responsibilities:<\/p>\n
Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches.
\nDevelop account-specific engagement strategies that deepen relationships with decision-makers in key accounts; ensure coordinated, personalized execution across different segments.
\nPartner with creative teams, channel owners and program leads to rapidly execute campaigns, providing clear campaign briefs, assets, and success metrics
\nExtend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials – including creating slides, email copy, social content, and sales enablement materials with minimal guidance
\nBuild and manage a campaign calendar that balances different product lines and target segments, ensuring resources are allocated effectively
\nPartner with Sales leadership to identify expansion opportunities and ensure ABM initiatives directly support account growth objectives
\nEstablish campaign measurement frameworks that track performance across different segments and channels
\nCoordinate with channel owners to ensure consistency of programs and messaging across different touchpoints within target accounts
\nYou may be a good fit if you:<\/p>\n
Have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy
\nHave proven experience in successful land and expand motions within enterprise accounts, as well as orchestration of successful campaigns across different business lines and audience segments.
\nExcel at creating personalized campaign strategies that can be customized for different verticals and high-value accounts while maintaining efficiency
\nPossess strong stakeholder management skills, particularly in aligning sales and marketing objectives
\nAre experienced in rapid campaign execution while maintaining quality and measurement standards
\nHave deep expertise in account intelligence gathering and insights application for optimal timing and channels
\nDemonstrate strong analytical skills to measure ABM program impact on pipeline and revenue
\nThe expected salary range for this position is:
\nAnnual Salary:<\/p>\n
$240,000\u00a0–\u00a0$300,000\u00a0USD<\/p>","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_promoted":"","_job_location":"New York, NY","_application":"https:\/\/job-boards.greenhouse.io\/anthropic\/jobs\/4554020008","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":"","_joinchat":[]},"job-types":[398],"class_list":{"0":"post-2505","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"pmpro-has-access","7":"job-type-h1-b"},"_links":{"self":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/job-listings\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/kick-start.us\/ko\/wp-json\/wp\/v2\/job-types?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}