Descri\u00e7\u00e3o completa do trabalho
The Marketing Analytics team\u2019s mission is to improve Ford vehicle, service, and subscription sales; marketing efficiency; and customer experience via data and analytics driven decisioning. The role of the Marketing Analytics Measurement and Optimization Manager is to develop and leverage analytics tools and services to forecast, measure, and optimize retail and commercial fixed marketing activity.<\/p>\n
The Measurement and Optimization Manager will need to lead a group of product managers, data scientists, software engineers, and data engineers in developing innovative products that leverage various analytics methodologies along with an ever-increasing mix of Generative AI functionality. Additionally, this individual and the team they manage will provide consulting and analytics services to a wide variety of internal automotive retail and commercial marketing clients.<\/p>\n
Requisitos do cargo:<\/p>\n
Bachelor’s Degree in Data Science\/Analytics or other quantitative degree (Math, Physics, Computer Science, etc.)
5+ years of substantial data science\/analytics experience.
2+ years of hands on Python coding experience
5+ years of experience leading analytic model development through implementation
5+ years of experience leading a team of technical professionals
Significant Generative AI knowledge and experience
Passion for applying advanced analytic techniques and research to solve real world problems
Proficiency working internal business customers and a passion for understanding their challenges
Deep understanding of the marketing domain and how to apply various analytics methodologies and solutions to marketing problems
Thought leader for how advanced analytics can be applied in new marketing domains
Strong team player, with the ability to collaborate well with others, solve problems and actively incorporate input from various sources
Strong interpersonal and leadership skills, with proven abilities to communicate complex topics to leaders and peers in a simple and clear manner
Comfortable working in an environment where problems are not always well-defined
Inquisitive, proactive, and interested in learning new tools and techniques
Passion for growing and developing team members<\/p>\n
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Qualifica\u00e7\u00f5es preferenciais:<\/p>\n
Advanced data science\/analytics or quantitative degree (Math, Physics, Computer Science, etc.)
Experience with marketing mix modeling methodologies and implementation
Experience developing and implementing Gen AI solutions in the marketing analytics domain
Automotive marketing\/analytics experience
Experience with Product Driven Operating Model
Experience building, developing, and inspiring a mixed team of data scientists, software engineers, and data engineers<\/p>\n
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Talvez voc\u00ea n\u00e3o marque todas as op\u00e7\u00f5es, ou sua experi\u00eancia pode ser um pouco diferente do que descrevemos, mas se voc\u00ea acha que pode agregar valor \u00e0 Ford Motor Company, n\u00f3s o incentivamos a se candidatar!<\/p>\n
Como uma empresa global estabelecida, oferecemos o benef\u00edcio da escolha. Voc\u00ea pode escolher como ser\u00e1 o seu futuro na Ford: sua hist\u00f3ria se estender\u00e1 por todo o mundo ou o manter\u00e1 perto de casa? Sua carreira ser\u00e1 um mergulho profundo no que voc\u00ea ama ou uma s\u00e9rie de novas equipes e novas habilidades? Voc\u00ea ser\u00e1 um l\u00edder, um agente de mudan\u00e7as, um especialista t\u00e9cnico, um construtor de cultura... ou todas as op\u00e7\u00f5es acima? Independentemente da sua escolha, oferecemos uma vida profissional que funciona para voc\u00ea, incluindo:<\/p>\n
Cobertura m\u00e9dica, odontol\u00f3gica, oftalmol\u00f3gica e de medicamentos prescritos imediata<\/p>\n
Dias flex\u00edveis de cuidados com a fam\u00edlia, licen\u00e7a parental remunerada, programas de prepara\u00e7\u00e3o de novos pais, cuidados infantis subsidiados de apoio e muito mais<\/p>\n
Benef\u00edcios de constru\u00e7\u00e3o de fam\u00edlia, incluindo reembolso de despesas com ado\u00e7\u00e3o e barriga de aluguel, tratamentos de fertilidade e muito mais<\/p>\n
Programa de desconto em ve\u00edculos para funcion\u00e1rios e familiares e loca\u00e7\u00f5es para a ger\u00eancia<\/p>\n
Assist\u00eancia para pagamento de mensalidades<\/p>\n
Grupos de recursos de funcion\u00e1rios estabelecidos e ativos<\/p>\n
Tempo livre remunerado para servi\u00e7os comunit\u00e1rios individuais e em equipe<\/p>\n
Uma programa\u00e7\u00e3o generosa de feriados pagos, incluindo a semana entre o Natal e o Ano Novo<\/p>\n
Folga remunerada e a op\u00e7\u00e3o de adquirir f\u00e9rias adicionais.
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This position is a leadership level 6.<\/p>\n
For more information on salary and benefits, click here:<\/p>\n
https:\/\/fordcareers.co\/LL5<\/p>\n
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Please note, you are required to commute to the Dearborn, MI office 4x a week.<\/p>\n
Visa sponsorship IS available for this position.<\/p>\n
Relocation is NOT available for this role.<\/p>\n
Os candidatos a cargos na Ford Motor Company devem estar legalmente autorizados a trabalhar nos Estados Unidos. A verifica\u00e7\u00e3o da elegibilidade para o emprego ser\u00e1 exigida no momento da contrata\u00e7\u00e3o.<\/p>\n
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Somos um empregador de oportunidades iguais. Todos os candidatos qualificados ser\u00e3o considerados para emprego independentemente de ra\u00e7a, religi\u00e3o, cor, idade, sexo, nacionalidade, orienta\u00e7\u00e3o sexual, identidade de g\u00eanero, status de defici\u00eancia ou status de veterano protegido. Nos Estados Unidos, se voc\u00ea precisar de uma acomoda\u00e7\u00e3o razo\u00e1vel para o processo de inscri\u00e7\u00e3o on-line devido a uma defici\u00eancia, ligue para 1-888-336-0660.
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#LI-Onsite
#LI-DS2<\/p>\n
Position Responsibilities:<\/p>\n
Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance
Own the development of analytic research and proof-of-concept development to advance fixed marketing optimization products and services
Collaborate with product teams to ensure that solutions are deployed seamlessly
Collaborate internally and externally to identify new and novel data sources and explore their potential use in developing actionable business insights
Apply strong working knowledge of Generative AI, machine learning, and statistical modeling to develop and improve analytic models in key fixed marketing optimization tools including Media Mix Modeling and Multi-Touch Attribution.
Interpret analytic results and communicate them to technical and non-technical audiences, cross-functional teams and leadership
Provide internal consulting services to Marketing and various Ford internal teams.
Provide technical guidance on solution techniques and best practices to balance desirability, feasibility, and viability tradeoffs
Lead and develop teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions
Vendor and agency management including working with agencies as key analytic data integrator and provider of significant modeling functions including attribution and media mix modeling
Lead managers and teams in core Ford areas including product management; OKR development and tracking; roles expectation; and Ford Operating System Behaviors
Manage the demand and workflow through the team to ensure optimal customer value delivery
Ensure team\u2019s Generative AI increasing knowledge, skills, and innovation
Work to provide challenging opportunities to drive team member recruitment and retention<\/p>","protected":false},"author":10,"featured_media":0,"template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":"","_promoted":"","_job_location":"Michigan","_application":"https:\/\/www.indeed.com\/viewjob?jk=54573829b1521ee1&tk=1jk0r7mco22qf0ep&from=serp&vjs=3","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary":"","_job_salary_currency":"","_job_salary_unit":"","_joinchat":[]},"job-types":[396],"class_list":{"0":"post-13979","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"pmpro-has-access","7":"job-type-visa-sponsorship"},"_links":{"self":[{"href":"https:\/\/kick-start.us\/pt-br\/wp-json\/wp\/v2\/job-listings\/13979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kick-start.us\/pt-br\/wp-json\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/kick-start.us\/pt-br\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/kick-start.us\/pt-br\/wp-json\/wp\/v2\/users\/10"}],"wp:attachment":[{"href":"https:\/\/kick-start.us\/pt-br\/wp-json\/wp\/v2\/media?parent=13979"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/kick-start.us\/pt-br\/wp-json\/wp\/v2\/job-types?post=13979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}